During COVID there has been a boom in online shopping, particularly on safe “well-known brands.” However, managers of “invisible brands” might seek to connect by delivering information of full functionality on smart products to inspire future use and purchases.
Uncover the secret sauce for managing direct-to-consumer (DTC) success, while driving more collaborative product development, and creating profitable, personalized one-to-one relationships with consumers.
Coca-Cola is bringing contactless pouring to its Freestyle beverage machines.
Using any smartphone, consumers can choose and pour a drink from their phone by holding their camera up to a QR code on the machine’s display.
Consumer goods companies are under tremendous pressure to transform, but the ROI is missing for many digital transformation projects as it puts new demands on networks. Find the missing piece of consumer goods manufacturers' digital transformation ROI puzzle.
Bosch has consolidated its activities centered on the internet of things in a new subsidiary, containing more than 900 employees focused on retail, manufacturing and consumer goods, among other sectors.