Consumer Analytics

We dug into the technologies, tools and tricks of today's successful DTC brands (and those new to DTC), including what makes the digital natives just so special. Read on for an edited transcript and all of the presentation slides, and learn why done is better than perfect, but personal wins all.

Diageo opened a high-tech Collaboration Center that’s leveraging data and analytics to educate its customers and partners about today’s consumer behavior patterns. Get a look inside.

The deal is expected to supercharge data intelligence in the health and wellness space, making it easier for Americans to find the products needed to meet their needs.

A dedication to data-fueled decision making has never been more vital. Find out how analytics can help you identify fundamental shifts in the market and set your organization up for ongoing success.

RIS and CGT’s annual Retail and Consumer Good Analytics Study benchmarks the two industries’ analytic maturity and highlights the big bets being made on next-gen technology to ensure organizations keep pace with the business leaders. Find out where your company ranks among the industry’s best.

Learn how Wakefern is making advertising easier for its suppliers and setting brands up for continued success on its platforms.

Direct-to-consumer is one key element of an omnichannel commerce and experience strategy. We’ve outlined the challenges, opportunities and solutions your Consumer Product firm must consider before building or updating your D2C offerings.