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Unfolding Consumer Behavior Patterns in the New Normal

The unusual circumstances of the past two years drove rapid and unpredictable shifts in consumer behavior. These shifts impact every facet of retail strategy, from chain-level considerations to shelf-level arrangements, to product-specific decisions for pricing, packaging, and marketing goods.

This report provides an overview of some of the major shifts in consumer behavior patterns that have emerged over the past two years. Using foot traffic data for key retail categories, we identified six aspects of changing consumer behavior. The findings presented here offer an up-to-date and accurate picture of today’s consumers’ shopping behavior, which is critical for retailers, CPG executives and anyone looking to best adapt their retail strategy to the consumer of 2022.