Consumer Analytics

To understand the role and value of consumer data in today’s DTC models, CGT polled its audience to learn how technology is being implemented, the areas of opportunity, and where CGs are investing. Learn insights garnered from the findings, as well as market outlooks and success stories from both traditional CGs and digital natives.

The rise in product virality has made inventory planning even more complex for grocery and CPG companies. And in an industry where margins are tight, picking the right path forward is critical to success.

Today's manufacturers need to be quicker and nimbler in their decision making, while the data generated and shared through peak REX helps retailers make better decisions and simultaneously demonstrates the value of their partnerships. Learn how CGs should evolve their REX tech stack to stay competitive.

If location information, and the information about the services available at that site, is not accurate and up to date at all times, businesses run the very real risk of losing buyers.

The next step in The Kraft Heinz Company’s turnaround strategy includes deeper investment in its consumer insights capabilities, including through artificial intelligence, machine learning, and a new data platform.

We caught up with the exec to get her thoughts on how companies can prepare for the future of direct-to-consumer, what’s effecting real change in personalization, and the e-commerce metrics worth prioritizing.

Coca-Cola has developed a retail lounge that collects consumer data through interactive experiences.

These initiatives are part of the company’s “Where Good Things Grow” commitment to sustainability, to source raw goods regionally and reduce its overall carbon footprint.