Once advertisers realize the levels of strategy that can be executed using these two Amazon platforms in concert, it can drastically impact campaign performance for the better.
Mondelez's CIO and chief data scientist explore how CGs can incorporate cognitive, predictive and prescriptive analytic strategies to supercharge the value change – especially in times of unprecedented demand.
In reporting a positive third quarter with organic revenue growth of 4.2%, PepsiCo confirmed the company will continue to invest in its digital initiatives to grow and scale its burgeoning e-commerce business.
Three experts discuss the proper strategic approach to consumer data management as well as the technological prowess that allows CGs to turn data into insight, and insight into action.
Reckitt Benckiser will leverage Google’s technology to unify its data into a single source of truth and develop new consumer identification, journey and behavior capabilities.
By examining retailer, shopper and point-of-sale data, we can get a better understanding of the ongoing shifts in consumer behavior and use these insights to inform campaign strategies.
