Rite Aid’s New Media Partnership Connecting Brands & Consumers Through Personalization

Rite Aid’s new partnership with media and analytics provider Quotient will enable consumer goods brands to execute targeted, digital media campaigns to the retailer’s customers, thereby driving in-store and online conversions.

The program, known as Rite Aid Performance Media, will leverage Retailer iQ, Quotient’s digital coupon platform. Brand marketers will be able to reach targeted audiences of Rite Aid customers across its owned and operated digital properties, social media platforms, offsite programmatic display and digital out-of-home channels.

Rite Aid operates 2,400 retail pharmacy locations across 18 states. Campaigns will start this month.

“This partnership enables Rite Aid and its brand partners to connect with our shared consumers via highly curated content, delivered through the right channels of communication at the right moments. We know that our customers are hungry for relevant and personalized content. This partnership with Quotient is a win-win-win for our customers, our brand partners and Rite Aid,” said Erik Keptner, Rite Aid chief marketing and merchandising officer, in a statement.  

“Delivering consumer value is at the core of Quotient’s mission, and we are pleased to increase this by using our best-in-class technology to deliver targeted content and savings at one of the nation’s most prominent drugstore chains — and at a time when it is more important than ever,” said Steven Boal, Quotient CEO and founder.  

Other retailers that partner with Quotient include Albertsons Cos.