Albertsons Cos. Integrates Quotient’s Targeted Digital Promotions
Albertsons Cos. is the first retailer to use Quotient’s In-Lane Targeted Digital Promotions solution, which brings proprietary incentives to offline receipts printed at checkout.
Through its In-Lane solution, Quotient can reach shoppers not yet engaged with digital coupon programs by delivering offers at the bottom of their in-store receipt versus a separate printed paper coupon.
The In-Lane solution provides brands the opportunity to reach shoppers in-store and in real-time at checkout. The solution allows CPG brands and retailers to unify shopper experiences across touchpoints and simplify their targeted campaign planning with a single source provider.
The solution is now available to other retailers nationwide. It enables incremental sales and loyalty for brands while providing shoppers with more choices to use coupons across print and digital.
HOW IT WORKS
Offers, promotions and messages are conveniently delivered on customers’ shopping receipts based on the same shopper purchase data and behaviors that Quotient uses to deliver its proprietary digital paperless coupons.
With the In-Lane solution, brands have an opportunity to drive more conversion and redemption through new exposure and reinforcement to more shoppers. The solution significantly amplifies Quotient’s targeted offer reach to more than 60 million shoppers and creates an additional integrated touchpoint for retailer promotional delivery.
The solution brings a new channel of distribution to Quotient’s Promotions Cloud, increasing sales while providing shoppers a choice to use coupons in whatever format they choose. As CPGs and retailers continue to expand their targeted digital marketing strategies, Quotient’s In-Lane solution provides national brand and shopper marketers the opportunity to deliver more targeted offers at scale.
“We continue to innovate around the customer experience with personalized omnichannel marketing that drives value for our customers and long-term loyalty,” said Sean Barrett, Albertsons Cos. senior vice president, marketing and loyalty. “With Quotient’s new In-Lane solution, our partners can now deliver personalized and targeted offer campaigns to all of our shoppers seamlessly across physical and digital environments.”
Quotient is the exclusive provider of the In-Lane solution at Albertsons Cos.’ 20 banners across 34 states and the District of Columbia.
“Our new In-Lane solution delivers a highly effective approach that drives sales for CPG brands and retailers providing strategic value like our targeted digital coupons solution,” Quotient CEO Steven Boal said. “We’re launching this solution first with our longtime partner Albertsons Cos. and giving CPG brands incremental reach to ‘non-digital’ shoppers.”