Quotient’s Ahalogy Launches CPG Influencer Marketing Tool
Quotient’s Ahalogy brand unveiled Rising Keywords, a social media feature for its Muse platform that predicts future trends on social platforms.
CPG and retail marketers can use data from influencers as part of the tool to help plan future social campaigns as well as more accurately position and promote their brands digitally. The new feature within Muse pulls category trends and influencer data powered by Ahalogy’s network of premium content creators.
Top keywords on social media platforms are most often associated with trends that dramatically increase over specific timeframes. Ahalogy’s Muse top keyword algorithm is now enhanced to provide more specific and unique keywords related to future trends.