Jergens Skincare Selects Quotient’s Ahalogy As Social Media Agency
Kao USA chose Ahalogy, a Quotient brand, to be the social media agency for the Jergens Skincare brand.
Kao awarded Ahalogy the contract after an agency review. In this capacity, Ahalogy will develop and execute all paid and organic social media activity for Jergens Skincare, supplemented by both influencer content and studio/professional photography. Ahalogy has already begun promoting Jergens Natural Glow Moisturizer and Jergens Wet Skin Moisturizer.
Ahalogy will develop overall content strategy and content for the brand, produce creative and publish the information across all social media platforms including: Twitter, Facebook, Instagram, Snapchat and Pinterest.
Jergens selected Quotient’s Ahalogy due to its industry reputation, presentation of cutting-edge content and social solutions for the brand, and its capacity to reduce non-working costs.
The brand also gravitated toward Ahalogy’s solutions and offerings, which include understanding the latest trends through its Muse platform and its ability to deliver proven ROI through premium influencer content and verified audience targeting through paid targeted posts.
The manufacturer confirmed that Ahalogy’s Cincinnati base played a role in the decision, as Kao USA’s headquarters is in the same city.
“As the landscape of social media continuously evolves, it is increasingly important that we reach our consumers with relevant content,” said Katie Smith, marketing communications manager for the Jergens brand. “Ahalogy’s proprietary trend technology allows us to become closer to the consumer and align our social media plans accordingly. We are excited to partner with Ahalogy as thought-leaders in both this space and our city of Cincinnati.”
Quotient’s Ahalogy delivers proven ROI through category trend data, influencer content and verified audience targeting through paid targeted posts. Ahalogy’s clients are mostly in the CPG and retail sectors.
“Jergens Skincare is an iconic brand recognized worldwide for its innovation and quality,” said Bob Gilbreath, Ahalogy vice president, social platforms and general manager. “We’re honored and excited that Kao USA has entrusted us with its brand to help them reach the Jergens Skincare target audience. Leveraging Quotient’s unique targeting data capability, we can create content and imagery that will be aimed specifically at particular segments of the Jergens Skincare audience on social media.”
Forrester Research ranked Ahalogy as a leader in influencer marketing last year.
