Forrester Names Ahalogy an Influencer Marketing Solutions Leader
Forrester Research ranked Quotient Technology's Cincinnati-based Ahalogy as a leader in influencer marketing in a new report called "The Forrester New Wave: Influencer Marketing Solutions, Q4 2018."
Forrester, which evaluated top influencer marketing firms on a range of ten criteria, gave Ahalogy a differentiated rating, the highest score possible in seven criteria, including insights, analytics and ROI, and brand safety.
The report also stated that Ahalogy’s tool for exploring influencer content, called Muse, is helpful for customers to stay ahead of trends and optimize their own influencer strategies.
"Many marketing organizations are in the throes of maturing from experimenting with influencers to committing to an influencer strategy…and they want to settle on a single long-term partner," the report states.
Finding an influencer partner of record is especially important as CPGs and retailers are concerned about accurate measurement, brand safety and the possibility that their influencer endorses rival brands.
Ahalogy has built in a number of brand safety measures into its platform, some of which are covered in Forrester’s findings. “Ahalogy provides many valuable factors by which to explore influencers and their audiences; an influencer’s proximity to retailers is a particularly valuable feature for shopper marketers,” the report states.
“Many of our clients have become our partners because brand safety is a vital part of our campaigns and our process,” said Bob Gilbreath, Quotient’s vice president of social platforms and general manager of Ahalogy. “We know how important protecting a brand and its reputation is for our clients, which is why we’re continually innovating in this area.”
Since joining Quotient, which already works with more than 2,000 CPG brands and several national retailers, Ahalogy has expanded its targeting and measurement solutions, leveraging Quotient’s exclusive shopper data. Ahalogy also has expanded its Muse platform to include a performance dashboard along with a suite of brand safety tools.