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Charlie Menchaca

Managing Editor

Charlie Menchaca is Managing Editor at the Path to Purchase Institute. 

Articles by this author

August 2019

Path to Purchase Expo 2019 P2PX

Path to Purchase Institute's largest annual event returns this November with a new look, feel and more diversified programming.

Jacque James

Our 11th annual report showcases the brand and retail executives who are leading and advancing the shopper marketing discipline at their companies.

Avocados From Mexico

The Path to Purchase Institute shines a spotlight on one of its members, Avocados From Mexico.

Justine Greenwald

Promotions at Kimberly-Clark, Walgreens and more.

July 2019

After a nearly three-year hiatus, Lowe's "Build and Grow" children's workshops are returning to stores.

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