Charlie Menchaca is Managing Editor at the Path to Purchase Institute.
Location data company inMarket is partnering with the Path to Purchase Institute to incorporate inMarket’s location-based loyalty and dwell time data into its members-only retailer profiles.
In an exclusive interview with Path to Purchase Institute, Procter & Gamble CMO Marc Pritchard explains the industry collective's plans to promote sustainability solutions.
A comparison chart of 24 companies providing various solutions and services that help brands deliver digital incentives and other calls to action to target consumers.
The Path to Purchase Institute shines a spotlight on one of its members, Campari America.
Our seventh annual report recognizes more than 130 brand & retail executives who are making notable contributions in digital marketing.
Find out where former Walmart and CVS execs landed.
The technology will be integrated into the home improvement retailer's core business functions to bolster strategic and data-driven pricing and merchandise assortment decisions across the enterprise.
Justin Honaman was named Georgia-Pacific vice president, data, analytics and digital transformation.
The Path to Purchase Institute shines a spotlight on one of its members, Volta Charging.