Charlie Menchaca is Managing Editor at the Path to Purchase Institute.
Path to Purchase Institute's largest annual event returns this November with a new look, feel and more diversified programming.
Our 11th annual report showcases the brand and retail executives who are leading and advancing the shopper marketing discipline at their companies.
The Path to Purchase Institute shines a spotlight on one of its members, Avocados From Mexico.
Promotions at Kimberly-Clark, Walgreens and more.
After a nearly three-year hiatus, Lowe's "Build and Grow" children's workshops are returning to stores.