Catalina is partnering with Koupon to provide convenience-store retailers and CPGs with a more holistic understanding of cross-channel consumer purchase behaviors.
“U.S. convenience store sales surged to a record $242.2 billion in 2018, with more than $86 billion of in-store foodservice sales, including consumer packaged goods,” said Lori Buss Stillman, vice president of research of the National Association of Convenience Stores (NACS). “This partnership between Koupon and Catalina will bring a whole new level of consumer purchase behavioral understanding and insights to help retailers and brands provide a more personalized shopping experience for C-store buyers.”
The Catalina-Koupon partnership also presents an opportunity to test and measure the interplay and impact of buyer behavior on grocery and C-store channels. Historically, C-store heavy brands have had limited understanding of consumer and household purchasing behaviors across channels. Now they will have a more holistic view into the massive C-store segment, which should translate into more efficient marketing, sales and even trial.