Nielsen Global Connect completed its acquisition of Precima, a SaaS-based provider of retail and customer data applications and analytics, from Alliance Data Systems Corp. Through this acquisition, Nielsen Global Connect will deepen its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s consumer loyalty and retailer analytics solutions.
This deal brings Precima's loyalty data-backed collaboration programs and retail relationships to Nielsen Global Connect clients, globally. Precima's employees also are integrating into the Nielsen Global Connect organization.
The addition of Precima into Nielsen Global Connect's portfolio will allow Nielsen to accelerate its new product capabilities while also strengthening existing products within its analytic suite.