Quotient Acquires Ubimo
Quotient Technology has agreed to acquire Israel-based Ubimo, a leading data and media activation company.
Through its demand-side platform (DSP), Ubimo will:
- Bring best in-class technology to further strengthen Quotient’s targeted digital media solutions
- Accelerate the development of Quotient’s self-service platform
- Meet the evolving needs of CPG brands and retailers.
Ubimo’s leading ad tech and data analytics capabilities empower marketers to understand and act on real-world behaviors, bridging the knowledge gap between the digital and physical worlds. Using AI technology, Ubimo combines multiple data sets with its proprietary geographic-indexing technology to improve the efficacy of media campaigns.
The acquisition will accelerate Quotient’s product development of a self-service platform, where marketers can plan, buy and optimize media campaigns directly from an automated platform.
Ubimo provides marketers with a DSP, which programmatically manages ad campaigns across publishers through an automated bidding and self-service platform. The platform enables businesses to embed strategic insights into decision-making and improve digital campaign performance.
“I am pleased to welcome the Ubimo team to Quotient,” Quotient CEO Steven Boal said in a media release. “This transaction will position Quotient for even stronger performance in the CPG and retail industries we serve. We believe the Ubimo platform will help us accelerate product development of a Quotient self-service platform, one of our strategic objectives.”
Quotient has worked with Ubimo for several years to help deploy targeted media on behalf of CPG customers and retail partners. By incorporating Ubimo into its existing media platform, and layering in Quotient’s exclusive shopper data, Quotient expects to meaningfully improve campaign performance for customers. Additionally, Ubimo will provide a new customer and partner base, including leaders in adjacent markets, such as Out-of-Home.
“We’re excited to be joining the Quotient team,” Ubimo CEO Ran Ben-Yair said in the release. “We’ve worked hard to build a leading business that we are confident will be enhanced by becoming a part of the Quotient team. We share a common view of the market, and together, we can drive great results and value for our customers.”