Consumer Engagement

Follow Herbalife Nutrition’s Lead: How to Optimize the Consumer Experience with Evolving Tech

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Human connection is the driving force behind most business models, but even the most empathetic organization can fall short on nurturing consumer relationships. If the organization lacks the infrastructure to support growth to meet ever-changing expectations, there’s a disconnect. 

Herbalife Nutrition, a dietary supplement company in 95 markets with a network of 4.5 million independent distributors and members, realized it could no longer invest in siloed efforts. Instead, the company consolidated its disparate systems to benefit from global opportunities. 

How can CGs and retailers move the needle of their own business? Hear tried-and-true tactics for optimizing the consumer experience with evolving tech that allows brands to provide the best service for end-consumers, distributors and everyone in between — all while supporting rapid expansion.