The potential for leveraging first-party data abounds, so we checked in with some of the leading consumer goods companies during the annual Consumer Goods Sales & Marketing Summit to learn their strategies.
Among the findings from Kavita Thekkakara, BI director at Coty:
“We're using it at Coty in a lot of different ways. One of our big ways is really from a social presence, so we're playing around with different options that we have in WeChat in China, for example. We're looking at the metaverse, so we're looking at ways that we can do in a very different way than we normally practice traditionally with Coty.”
Watch to learn insights from Thekkakara, as well as:
- Bhaumik Sharma, Senior Director, IT, Kellogg Company
- Craig Price, Head of Sales Centre of Excellence, Distell