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04/15/2022

Building a MarTech Strategy that Bridges the Consumer Proximity Gap

Liz Dominguez
Managing Editor
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Martech concept

In a world that’s flooded with data, emerging tech, and product innovation, it may appear that any and everyone has a direct line to consumers. But CGs must have the ecosystem in place to leverage this insight, as well as the MarTech strategy and capabilities to perform with agility and speed.

CGT spoke with top digital product marketing experts about how CGs can improve their consumer proximity by overcoming the barriers to first-party data and being more intentional about tech capabilities that are largely going unused. Learn how to overcome the barriers to stronger consumer relationships and increase brand relevance.