Consumer Analytics

As CGs delve more deeply into forming direct relationship with consumers, it's become readily apparent that there is no one-size-fits-all strategy. But given the far-reaching benefits that leveraging today's new sources of consumer data can bring, doing nothing is no longer an option.

Learn how today's CPGs are leveraging technology to create a differentiated customer experience, where online marketplaces are playing a role, and where social commerce fits into all of this.

How can CGs and retailers move the needle of their own business? Hear tried-and-true tactics for optimizing the consumer experience with evolving tech that allows brands to provide the best service for end-consumers, distributors and everyone in between — all while supporting rapid expansion.

Companies have the opportunity to capitalize on a massive repository of data to understand customer journeys and deliver personalized experiences that appeal to the unique demand of the consumers.

Discover how to drive customer engagement and loyalty at every touchpoint.

Hear from three industry executives who have a front row seat to the tools and resources CGs need to bypass the complexities of data and consumer intelligence to accelerate their growth and establish winning innovation strategies.

General Mills continues to reshape its organizational structure and invest in its data capabilities to expand in the North American market, including forming a new team to bridge the gap between core innovation and acquisitions  

There are ways for advertisers to ensure privacy compliance while offering the relevant experiences that consumers expect. Here's a few.