Mapping Your Consumer Data Strategy
Consumer data is more plentiful than ever today, making it tougher to prioritize and decide which strategic direction to take. A unified consumer data strategy allows businesses to draw together data from multiple sources and use this information to manage interactions at every touchpoint. In addition to a unified CDP, leading brands are channeling significant efforts into privacy-preserving technologies such as data clean rooms as a way to safeguard, organize, and segment consumer information.
Read on for a practical guide to seeking information from the most valuable sources; the tools that can help along the way; and where leading CGs like Nestlé, Coca-Cola, and Johnson & Johnson are striking gold in the great consumer data rush.