Forecasting

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Forecasting

An industry expert reveals the reality behind one of the most commonly held misconceptions about predicting consumer behavior and accurately forecasting demand for products.

E2open's Forecasting Benchmark Study is an in-depth analysis of the state of demand planning for Consumer Products. See how your forecasting performance compares to leaders.

Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.

CGT's readers rank the top technology providers of a suite of software or point solution for supply chain planning, including demand forecasting, inventory optimization, etc.

Supply chain challenges inherent in the seasonal and promotion-driven nature of its business prompted Butterball LLC to dramatically transform its foundational approach to forecasting and inventory management.

For many companies, the planning, budgeting and forecasting process has somehow gone off the rails. Deloitte addresses this issue head on by describing the way PBF should work.

CGT is proud to present the most recent crop of consumer goods "Visionaries" -- those industry thought leaders who are shaping the future of their respective companies through leadership, drive, and unprecedented business and technology initiatives even as the economy suffers.

June 13, 2008 - The 2008 Consumer Goods Sales and Marketing Summit came to a close Wednesday afternoon, leaving the more than 220 consumer goods executives in attendance with a little more insight into the ever-changing and complex sales and marketing landscape.

P&G embarked on a global IT transformation, HP acquired EDS, Unilever mastered data management and InBev bought Anheuser-Busch. Here's a look back at the Top 10 consumer goods market-altering news stories published by CGT in 2008.

Terra Technologys Demand Sensing and Transportation Forecasting solutions help Mondelez decrease forecast error by almost 40 percent and gain supply chain efficiency in North America.

Galderma, a joint venture between Nestl and LOral, cuts down inventory in global supply chain after rolling out TXT Sales & Operations Planning software.

Leading consumer goods companies, like General Mills, Del Monte and H.J. Heinz, attained new measures of success with innovation, supply chain and sales & marketing initiatives in 2008. Here is a look back at the most read case studies published by CGT last year.

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