This report underscores the importance of investing in data and analytics based on survey responses from 200-plus C-level and VP-level executives. There remains, however, a disconnect between data available to a company and the forward-looking insights needed at the executive level.
Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.
The evolution toward an omnichannel marketplace is driving a revolution within the consumer goods supply chain, as companies rebuild their traditional practices in response to radically different consumer behavior. CGT examines the state of the consumer goods supply chain in this fifth-annual report.