Demand Forecasting

Industry insider Justin Honaman gives his annual take on the top trends to watch in the New Year.

While consumers are expecting supply chain-related gift delays this holiday season, there’s another holiday experience that supply chain volatility will likely disrupt: Thanksgiving dinner.

Today, disruptive events and shifting consumer behaviors make external data essential just to maintain a competitive pulse on demand, let alone activate this into areas such as procurement.

The post-COVID supply chain reset is a tough solve because both supply and demand have been so disrupted, and the answer to the question is a bit long winded with all the factors involved.

Right now, CG firms are having to place big bets on how COVID restrictions will affect consumers’ shopping habits. Here's how they can get their data ready.

Even before COVID-19 instigated an industrywide game of strategy whack-a-mole, the timing, severity and location of seasonal illness has always varied wildly from year to year. Learn how Reckitt is keeping products on shelves through new forecasting strategies.