Demand Forecasting

A unified consumer data strategy allows businesses to draw together data from multiple sources and manage interactions at every touchpoint. In this exclusive roadmap, find out the key steps to identify where the most valuable consumer data is coming from today – and how to best use it.

The company also provided more insight into its proprietary trade promotion technology and supply chain investments, the latter of which enables it to forecast sales down to the SKU level. 

A pair of Mondelēz and Johnson & Johnson symptom relief brands are investing in tech solutions that will allow them to track proprietary data, identify illness trends, and use these insights to inform consumer engagement strategies.

Learn how the Coach and Stuart Weitzman parent is leveraging consumer data through the full value chain, embedding data into day-to-day decision making, while Kate Spade is contributing to change by giving its products a second life.

Unilever’s approach for retail partners centers on an e-commerce app. Learn about the advanced functionality.

Hormel Foods is investing in real-time data sharing to improve on-shelf availability with its retail partners. 

In this resources and research hub, discover insights shared by leaders in the CPG space and gain a deeper understanding of the factors needed to drive your organization's demand forecasting transformation success.

CPGs deal with volumes of non-harmonized data pouring in through multiple systems and in varied formats, making it impossible to get timely insights. How can CPGs overcome data challenges and make it consumption-ready for the business team to derive insights? How can they unleash the value of data Read to know more.