Samsung brand Harman is building out its data and analytics capabilities with a view to delivering more joint solutions and streamlining business operations.
In expanding its strategic partnership with solution provider Qlik, the brand hopes to build out its ability to offer joint solutions, and ultimately deliver a more seamless, streamlined experience for its enterprise customers.
A wholly-owned Samsung subsidiary, Harman designs, manufactures, and markets a wide range of audio and connected car solutions, including infotainment, telematics, and safety and security systems. With a manufacturing ecosystem producing over 5,000 finished goods across 10+ manufacturing plants and sourced from over 2,000 suppliers, the brand has a complex and extensive supply chain network to negotiate.
The brand says its implementation of Qlik’s cloud-based, self-serve analytics enablement platform has enabled the company to access large amounts of data in near real-time, allowing cross-functional teams to react to changing market conditions and convey need-to-know information more efficiently. The Harman team also utilizes Qlik’s data integration system, blending enterprise intelligence from external resources such as SAP with internal information in order to optimize forecasting and meet changing customer demands.
Nick Parrotta, president of digital transformation solutions and CDIO at Harman expressed excitement over the potential of the partnership to provide a more data-driven experience for the enterprises it serves.
Bringing Data to Life in 2023
Learn more about how leading brands are acting on insights and bringing data to life at this year’s Analytics Unite.
During the 10-year anniversary of this industry-celebrated event, Pradipta Saha from Estée Lauder, Ashok Viswanathan from Best Buy, and Elena Alikhachkina, previously with Danone and now at the University of Arkansas at Little Rock, will give attendees the analytics tools they need to confront any incoming disruption concerns. Other industry leaders in attendance include Melissa Salo (chief procurement officer, Walgreens Boots Alliance), Roxanne O'Hara (VP insights and analytics, Melissa and Doug), and Darrin Samaha, (VP of marketing, Yesway).