Eboost Taps Generative AI To Chat With Digital Twin Consumers
“This helps our business create a more personalized experience for our customers, driving customer loyalty and repeat purchases,” he notes.
In addition to having a better understanding of its consumers’ pain points and being able to predict future preferences, Eboost’s marketing campaigns are increasingly driving engagement and sales. The company is also optimizing its product offerings by identifying gaps and white spaces discovered through this deeper understanding.
While Ortis admittedly had doubts about the impact of generative AI — and he’s not alone — he says they’re already seeing the potential of having the ability to create a digital clone of a consumer. Learning curve aside, he expects the technology will become a significant competitive advantage for those leveraging the tech. Key to their success thus far has been working with Native and their “prompt engineers” to guide the Eboost team on asking the right questions to receive the right outputs.
“The future of generative AI as it pertains to consumer businesses and retail is enormous,” notes Ortis. “If the accuracy and user experience are only poised to improve, then this technology is going to be a game changer for the industry. I think it has already proven that in our daily functions.”