This initiative is at the center of a broader content transformation, alongside initiatives that include new digital set management capabilities, digital twins and virtual production.
The technology strives to strengthen the connection between brands and their consumers, increase purchase likelihood, and reduce returns due to poor fit.
Henkel's investments have included tapping into AI and automation in the past in order to bolster research and development, and the new Trumbull center will add to that.
Company leadership shared how it is using AI in a variety of ways, leaning on data clean rooms, digital twins and intelligent promotions to get products in front of consumers, no matter where they shop.
The modern co-marketing process harkens back to the study of alchemy, which married science and philosophy. Now, brands are working together to combine tech with culture.
