Consumer Analytics

Garnering an understanding of where and why consumers behave the way they do—in turn, maximizing brand performance is best achieved through spatial analytics.

Consumer goods companies that are shifting away from third-party data in favor of consented, first-party data are fundamentally transforming how they understand and interact with consumers. This eBrief covers how you can drive growth from a first-party data strategy that puts a single customer view at the center of your business.

The relationship will provide Mars with insights and measurement capabilities. Learn more.

Chad Matthews, chief commercial officer for PepsiCo Beverages North America, shares how they're leaning into analytics to steer through today’s pricing intricacies.

The Hershey Company has been experimenting in leveraging consumer insights for its price pack architecture — a key strategy in today’s CPG playbook to appeal to price-sensitive consumers. 

Unilever brand Pot Noodles’ new flavor formulation failed to land with consumers. However, the snack company has opted to own the mistake, turning the feedback into a savvy new marketing campaign.

Learn by example from leading CG companies like Mars and Yum! Brands to optimize forecasting and expansion through deep learning and spatial analytics.

In this edited version of the webinar’s transcript, learn from Kevin Boyum, Yelloh’s chief strategy officer, about how to leverage data and technology transform delivery and end-consumer experiences, to keep a brand youthful and resilient.