Consumer Analytics

It reflects a shift in how consumers are purchasing and enjoying snacks, she said, prioritizing convenience, portion control, permissibility and portability.

A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America.

See what leadership from leading CPG companies — and a few retailers — are saying about consumer behavior and how they are responding and adapting in real time. Executives from top CPGs and retailers weigh in on changing shopper habits and how they're adapting fast.

The company has been leaning on shopper data to keep up with varied and shifting preferences.

Many CPGs are feeling the pressure of low consumer confidence. Here’s how they are responding, according to recent earnings conversations.

NielsenIQ has kicked off a four-part study on how Americans and Canadians feel about tariffs, establishing a baseline with a survey conducted before President Donald Trump’s April 2 tariff announcement.

Learn about its connected consumer experience, which uses data-driven, lifecycle marketing to bring automated, hyper-personalization to life.

Kellanova's data clean room pilot helped develop an enterprise-wide blueprint for better engaging with consumers via targeted marketing.