Developing Personalization Strategies That Can ScaleLearn how companies such as E.l.f. Beauty, L’Oréal, Newell and Unilever are building and maintaining resilient frameworks. Cider Ramps Up Decision-Making With AI Research AssistantThe company uses real-time data to inform the end-to-end stages between product development and campaign lifecycle. AI for Colgate, Value Sizing for Clorox, Shelf Resets for Newell: How CGs are Confronting Consumer Uncertainty Major consumer goods companies have shifted their strategies as they look to court a cautious consumer. Hershey Names Amy Roe VP of Consumer, Commercial Intelligence The new hire will champion insight-based decision-making across the company. Liquid Death, Hain Celestial, Kimberly-Clark Pilot Promotion Optimization Tool Learn about the pilot program that allowed them to optimize campaigns while they are live. How Southern Glazer's Bridges the BevAlc Data Gap The siloed BevAlc network has typically kept suppliers blind to consumer behavior trends. Mondelez: How the Holidays Shape Consumer Snacking Habits As consumer goods companies prepare to release their holiday lineups, products are likely to tie into these trends. General Mills' Digital Roadmap: Agentic Infrastructure, Digital Twins, AI Personas Over the last several years, General Mills has launched a variety of use cases that leverage advanced digital optimizations. Momofuku Scales Engagement, Consumer Data Collection Via QR Codes The company scaled recognition and engagement efforts via digital experiences as it grew its Amazon and retail presence. Nestlé's Business Transformation to Include Digital Investments, Job Cuts The company will invest in automation to become more digitalized, enabling faster decision-making and driving speed in go-to-market strategies. First Previous 2 3 4 5 6 Next Last
