Consumer Analytics

Unilever Is Using Cleanipedia on TikTok to Drive Gen-Z Purchasing
The company is tapping into cleaning content to not only target a demographic that has been historically underserved in the household cleaning and laundry sector, said Unilever, but also to convert engagement into purchases.
Key Strategies for Real-Time Omnichannel Measurement
Channel-specific strategies with agile measurement are essential to keep up with the onslaught of multi-channel data in an omnichannel world. See how companies like Conair are responding with real-time measurement capabilities.

Quip Polishes Its Subscription Strategy With Data

Dental health and wellness company Quip is scaling its subscription strategy, tapping into new data and insights to create smarter experiences for consumers.
Personal Care Brands Jumping on Personalization and Convenience, Per NielsenIQ

The impacts of COVID-19 on the beauty industry are still being felt and personal care brands must invest in keeping up with new trends, according to NielsenIQ’s Global Beauty Innovation Report. Get more findings.
What Edgy Consumers Could Mean for Q4: Gartner

Consumer skepticism with in-store pricing may have ramifications for the Q4 holiday season.
Unilever Pilots Analytics-Powered Skincare Personalization With Pond’s

Unilever launched the pilot program through the Pond’s Skin Institute in partnership with health care and beauty care chain Watsons in the Phillippines. Get more details.
Extending Retail Media Strategies to Maximize Success

As marketers navigate a variety of retail media networks (RMNs), here are four ways to extend their impact.
‘Choiceful’ Consumer Behavior Snapshot: How WK Kellogg, Molson Coors, Kraft Heinz Are Adjusting

Learn how companies like Coty, Kraft Heinz, Kenvue, WK Kellogg, Molson Coors, and Tapestry are adapting to today's consumer needs.
Data-Rich, Action-Poor: Survey Says Few Brands Feel Effective When Acting on Customer Data

Customer data should be able to help marketers better hone their strategies, but many brands struggle to actually use the information they have gathered effectively.
The Fresh Market Enters Data-Sharing Partnership With NielsenIQ

The Fresh Market is looking to get closer to its consumers, partnering with NielsenIQ to access consumer behavior insights from both in-store and online.

Unilever Is Using Cleanipedia on TikTok to Drive Gen-Z Purchasing

Key Strategies for Real-Time Omnichannel Measurement

Quip Polishes Its Subscription Strategy With Data

Personal Care Brands Jumping on Personalization and Convenience, Per NielsenIQ

What Edgy Consumers Could Mean for Q4: Gartner

Unilever Pilots Analytics-Powered Skincare Personalization With Pond’s

Extending Retail Media Strategies to Maximize Success

‘Choiceful’ Consumer Behavior Snapshot: How WK Kellogg, Molson Coors, Kraft Heinz Are Adjusting

Data-Rich, Action-Poor: Survey Says Few Brands Feel Effective When Acting on Customer Data

The Fresh Market Enters Data-Sharing Partnership With NielsenIQ