Data & Analytics

Moving past AI exploratory use cases to full-scale adoption relies on strategic alignment, operational readiness and baseline measurement. See examples from leading consumer goods companies.

Boost growth by focusing on real-time frontline decision-making.

During the company's earnings conversation, Ricard highlighted key consumer behavior trends shaping the global industry and how Pernod Ricard has been responding to keep up with shopper needs.

Through an integrated execution strategy, the company launched both global campaigns and tailored activations for local markets. Learn more.

The integration will improve decision-making and traceability across its plant network. Learn more.

With AI embedded in services, infrastructure and software, CPOs can play a critical role in shaping how work is performed and where expertise resides in the future development of capabilities across an organization.

Scientists can access structured records and be taken directly into a formulation worksheet from the tool. Learn more.

Winning now means connecting data, decisions, and action at scale

CPG companies are especially structurally prone to sprawl. Learn how companies are navigating this.

Following an extensive marketing push, the company had to be prepared for a demand spike at any time.