Demand Signal Repository

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Demand Signal Repository

Mondelez's CIO and chief data scientist explore how CGs can incorporate cognitive, predictive and prescriptive analytic strategies to supercharge the value change – especially in times of unprecedented demand.

The artificial intelligence-enabled targeting solution combines weather intelligence, and location and point-of-sale data, to create actionable insights for marketers.

RIS and CGT uncover the analytic shifts happening in retail and consumer goods today and benchmark the industry’s analytic maturity in this interactive and exclusive report.