The pandemic has forced CGs to rapidly adjust to changes in demand and other supply risks. This means leveraging technology to spark a transformation that involves reimagining business with a futuristic consumer in mind. Read on to learn more.
As online shopping skyrockets, a recent CGT webinar explored how to shatter the linearity of traditional value chains; gain visibility into sales, inventory, and sales; and leverage real-time consumer insights to accelerate profitable growth.
Mondelez's CIO and chief data scientist explore how CGs can incorporate cognitive, predictive and prescriptive analytic strategies to supercharge the value change – especially in times of unprecedented demand.