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Demand Sensing and the Haves and the Have-Nots In Supply Chain Technologies


Even before the black swan of COVID, the supply chain was under stress from shifting consumer demands. As consumer goods companies determine how to adjust their strategies to these constantly connected expectations, the important role that demand sensing can play in separating the winners from the laggards has emerged.

IDC’s Simon Ellis and EdgeVerve’s Suresh Bharadwaj joined a recent CGT webinar to dig into the growing role of demand sensing in successful supply chain operations. As part of this, Ellis shared exclusive info from IDC that plots an assessment of organizations’ digital maturity against revenue and profit performance to identify the gap between the companies that have embraced digital technologies and those that have not. Read on for the edited transcript and all of the presentation slides, including IDC’s findings.