IRI has announced the launch of IRI Marketplace, an open and continuously expanding network that brings together IRI’s technology, data and analytical partners on a single platform.
Available through IRI Liquid Data, IRI Marketplace aims to allow clients to select and collaborate with these partners by integrating their data, science, algorithms and solutions to augment existing IRI offerings, enabling clients to work on maximizing growth for their business. IRI Marketplace also will provide a foundation for developing strategic recommendations and building third-party applications that are available through IRI’s partner ecosystem.
[See also: Preparing for an E-commerce-Fueled Future]
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a broad range of leaders across multiple industries, according to Nishat Mehta, chief product officer and president, IRI Media Center of Excellence.