While it may seem like many of today’s consumer goods companies are becoming pros at their e-commerce acceleration, the truth remains that many brands still struggle to determine their e-commerce value proposition and replatforming strategies.
Read on to learn about some of the most important things brands must know when it comes to digital commerce platforms and business models, including:
- Why looking to digital natives for inspiration can be a big mistake
- The trifecta of capabilities required to win customer experience
- How not to get sidetracked by investing in edge cases
- What to think about when it comes to your commerce engine