Artificial Intelligence

e.l.f. Beauty’s Playbook for Digital Disruption: Test and Learns, Data, and Emerging Tech
e.l.f. Beauty chief digital officer Ekta Chopra shares details about the company's efforts in consistently capturing Gen Z and Gen Alpha interest through bold and striking marketing activations that resonate.
Strategic Alignment at the 2024 Sales & Marketing Summit
We’re excited to share key highlights from the Consumer Goods Sales & Marketing Summit, along with links to our expanded coverage.

CG Tech Experts Weigh in on Sales and Marketing Investment Trends

Understanding how to leverage consumer data effectively, and how to accurately measure success, will be crucial for maximizing sales and marketing strategies. See what the experts have to say.
Puma Boosting CTRs With Google Cloud Generative AI Tools

The apparel and footwear manufacturer is joining the flock of consumer goods companies investing in generative AI to improve digital creative effectiveness.
IHL Group Seeks to Help Firms ID Worthy AI Initiatives

Research firm IHL Group has expanded its services to include helping businesses determine if the AI juice is worth the squeeze.
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Transcript: Inside US Foods' Journey to Scale a Generative AI Sales Tool

In this webinar transcript, David Falck, VP of machine learning engineering at US Foods, shared how his team overcame this hurdle by developing and launching an AI-powered sales-optimization tool.
Unilever Expanding Real-Time Supply Chain Model After Boosting Walmart OSA Rates

Unilever is expanding its collaborative end-to-end supply chain model to key global customers after a successful Walmart Mexico pilot delivered on-shelf availability (OSA) rates of over 98%.
How Estée Lauder Is Cultivating a New Culture of Measurement With AI

Summit keynoter Raheel Khan, The Estée Lauder Companies, shared how the corporation leverages AI to drive teams toward growth and innovation.
Mondelēz Seeks To Scale Generative AI Content Creation With New Marketing Platform

Mondelēz International is implementing a new marketing platform that uses generative AI to increase creation of timely and personalized text, images, and videos.
ScottsMiracle-Gro Bringing GenAI Assistants Into Stores

ScottsMiracle-Gro is piloting generative AI assistants with field sales associates in a bid to deepen retail customer experiences.

e.l.f. Beauty’s Playbook for Digital Disruption: Test and Learns, Data, and Emerging Tech

Strategic Alignment at the 2024 Sales & Marketing Summit

CG Tech Experts Weigh in on Sales and Marketing Investment Trends

Puma Boosting CTRs With Google Cloud Generative AI Tools

IHL Group Seeks to Help Firms ID Worthy AI Initiatives

Transcript: Inside US Foods' Journey to Scale a Generative AI Sales Tool

Unilever Expanding Real-Time Supply Chain Model After Boosting Walmart OSA Rates

How Estée Lauder Is Cultivating a New Culture of Measurement With AI

Mondelēz Seeks To Scale Generative AI Content Creation With New Marketing Platform

ScottsMiracle-Gro Bringing GenAI Assistants Into Stores