Artificial Intelligence

Walmart Is Most AI-Ready FMCG Retailer — By Far: IHL
Walmart is leading fast-moving consumer goods (FMCG) retailers in a big way when it comes to artificial intelligence readiness, according to a new report from IHL Research.
4 Ways to Integrate Decision Intelligence for More Effective Business Strategies
Decision intelligence is all about leveraging the latest in analytics and AI to enable this highly integrated, tech-enabled approach to decision-making. Consider these four strategies for careful planning and commitment, taking learnings from companies like Estée Lauder, Proximo Spirits, Colgate-Palmolive, and Mars.

Unilever Grows GenAI Scalability With Expanded Accenture Partnership

Unilever is working on a multi-year program to progress on its generative AI use cases, scaling them across the enterprise to introduce global operational efficiencies and reduce costs.
Colgate-Palmolive Seeing Success With AI-Fueled Promotion Schedules

It’s not easy to ride the hype cycle into productivity, but Colgate-Palmolive is seeing its efforts pay off both internally and with its retail partners.
Why Luxury Brands Like Versace, Chanel & Giorgio Armani Are Betting Big on Digital Consumer Engagement

Companies like Versace, Chanel, Gucci, Burberry, Ralph Lauren, and Giorgio Armani are among the companies that have unlocked ways to keep consumers engaged through innovative marketing activations and personalization techniques.
Unilever Expands AI Image Capture To Further Automate Ice Cream Restocks

Unilever has introduced several tech-enabled efficiency and visibility measures within its ice cream segment over the years, implementing AI and image capture. Progress is underway to expand these initiatives and the company recently reported positive results.
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AI in Retail - Outlook and Trends

Retailers are on the cusp of another wave of change with AI. The latest trends for 2024 highlight the importance of seamless, personalized customer experiences. By optimizing operations and enhancing customer loyalty, retailers can navigate technological and regulatory challenges effectively.
Walmart’s Generative AI Investments Fuel E-commerce Impulse Purchases

Walmart says its early generative AI investments are paying off through both customer- and employee-facing applications, and the company has plans to deploy the technology globally.
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From PoC to Production: US Foods Scales Generative AI With Solid Strategy

Discover how US Foods brought sales AI from PoC into production.
Estée Lauder Develops AI-Powered Trend Spotter Amid Marketing Overhaul

The Estée Lauder Companies is driving increased consumer recruitment and loyalty and optimized promotions via elevated precision marketing capabilities.

Walmart Is Most AI-Ready FMCG Retailer — By Far: IHL

4 Ways to Integrate Decision Intelligence for More Effective Business Strategies

Unilever Grows GenAI Scalability With Expanded Accenture Partnership

Colgate-Palmolive Seeing Success With AI-Fueled Promotion Schedules

Why Luxury Brands Like Versace, Chanel & Giorgio Armani Are Betting Big on Digital Consumer Engagement

Unilever Expands AI Image Capture To Further Automate Ice Cream Restocks

AI in Retail - Outlook and Trends

Walmart’s Generative AI Investments Fuel E-commerce Impulse Purchases

From PoC to Production: US Foods Scales Generative AI With Solid Strategy

Estée Lauder Develops AI-Powered Trend Spotter Amid Marketing Overhaul