Eric Falkenmayer, Not Your Mother's Haircare, and Garrett Long, Omnifold, discussed the evolution of the supply chain, using CGT's Resilience in Motion supply chain study as the backdrop for the conversation.
The effort revamps the company's organization structure, de-siloing it from an e-commerce business in a brick-and-mortar business and turning it into a single, commercial, holistic organization.
The company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning.
Udit Mehrotra, will share how how CIOs, CDOs and CMOs can collaborate on data-driven strategies to deliver seamless, personalized experiences while ensuring trust.
While the foundational work has been established, P&G is working toward embedding AI across the enterprise to yield new optimizations and cost efficiencies and better meet consumer needs.
