The Next Big Thing: Artificial Intelligence

The next phase of artificial intelligence for retailers and consumer goods companies includes exploring and deploying agentic systems that can discover, decide and act. The latest Next Big Thing report examines where AI is delivering tangible impact and where execution is still evolving.

Grounded in research and industry analysis, the report offers a snapshot of how AI is reshaping decision-making and competitive advantage for retail and CPG leaders. Download to learn how companies such as Walmart, Amazon, Target, Levi Strauss & Co., Unilever, Estée Lauder and Lavazza are applying AI across commerce, retail media, consumer understanding, supply chains and product innovation.