Voice Commerce

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Voice Commerce

A collection of articles, white papers, guides and other content related to emerging strategies, best practices, and leading tools and technology providers for building voice-enabled marketing and commerce capabilities.

Walmart Customizes Conversational Commerce with Google

Walmart and Google have unveiled the custom voice-shopping service promised in January when the retailer ended its partnership with Google Express and its associated Shopping Actions service.

Amazon Makes Fun of Failed Voice Tech in Super Bowl Spot

Amazon is for the second time poking fun at its own Alexa voice assistant in a Super Bowl spot that also reflects Jeff Bezos' philosophy of embracing failures along the way to success.

The five-store pilot will employ the "SmartAisle" system from The Mars Agency to help shoppers select the best whiskey for their needs.

The pasta sauce brand's Mrs. Rinaldi icon will speak to shoppers right from packaging through an augmented reality app.

Users now can give their printers voice commands through an Alexa "skill" aligned with the Epson Connect smart home service. 

The Haier division is simplifying its smart home services through a direct connection to Google Home.

The deal brings additional AI, social listening and outbound messaging management to LivePerson's conversational commerce platform.

The seasonal campaign also features snack packaging with talk bubbles that let parents write notes of love and encouragement to the kids.

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization.

Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce

Voice commerce isn't going to replace screens any time soon, but it may redefine e-commerce as we know it. Here's how brands can prepare.

Future success in consumer goods will depend on how enterprises can adapt to change and embrace new technologies that improve business models, processes and customer experiences. 

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like this voice commerce platform from Vocool.

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