A collection of articles, white papers, guides and other content related to emerging strategies, best practices, and leading tools and technology providers for building voice-enabled marketing and commerce capabilities.
While delivering a keynote presentation at Path to Purchase Expo earlier this month, Forrester's Brendan Witcher outlined the top investments companies should make to meet the expectations of consumers today and tomorrow.
The hair care brand is expanding its use of tactile markings on its shampoo and conditioner bottles, and launched a new Alexa skill to further its efforts of making hair care easier for consumers with low to no vision.
How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization. Once again developed with support from IDC Manufacturing Insights, CGT’s annual Sales & Marketing Study examines the current state of the industry — in analytics, consumer engagement, revenue management, new product development and corporate structure — and how consumer goods must evolve to stay relevant in the new retail marketplace.