Voice Commerce

Mars Wrigley is increasingly investing in AI-enabled voice commerce experiences after a series of pilots during Halloween 2021 successfully grew brand engagement.  

Nestlé Purina Australia has tapped into the growing trend of smart devices with its CHEKR smart bowl to unlock the benefits of subscription services, product recommendations, and personalized experiences.

A case study in how the turkey giant used voice technology to reach and engage with consumers right in their kitchens.

The market is still figuring out what constitutes an apples-to-apples comparison in smart speakers and voice commerce.

The retailer is launching "7Voice," allowing customers to place orders through its 7Now delivery service via voice-enabled devices Google Home and Amazon Echo.

The hair care brand is expanding its use of tactile markings on its shampoo and conditioner bottles, and launched a new Alexa skill to further its efforts of making hair care easier for consumers with low to no vision.

Reebok this week debuted a limited-edition "Crystal Coated" Club C sneaker that's up for grabs through a sweepstakes via an Amazon Alexa and Google Home skill.

The five-store pilot will employ the "SmartAisle" system from The Mars Agency to help shoppers select the best whiskey for their needs.

Users now can give their printers voice commands through an Alexa "skill" aligned with the Epson Connect smart home service. 

The pasta sauce brand's Mrs. Rinaldi icon will speak to shoppers right from packaging through an augmented reality app.

The deal brings additional AI, social listening and outbound messaging management to LivePerson's conversational commerce platform.

The Haier division is simplifying its smart home services through a direct connection to Google Home.