Voice Commerce

Walmart and Google have unveiled the custom voice-shopping service promised in January when the retailer ended its partnership with Google Express and its associated Shopping Actions service.

The five-store pilot will employ the "SmartAisle" system from The Mars Agency to help shoppers select the best whiskey for their needs.

Amazon is for the second time poking fun at its own Alexa voice assistant in a Super Bowl spot that also reflects Jeff Bezos' philosophy of embracing failures along the way to success.

The pasta sauce brand's Mrs. Rinaldi icon will speak to shoppers right from packaging through an augmented reality app.

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization.

Users now can give their printers voice commands through an Alexa "skill" aligned with the Epson Connect smart home service. 

Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce

Best Buy will soon begin exclusively selling Toshiba TVs featuring built-in Amazon Fire and Alexa-activated remote controls.

The Haier division is simplifying its smart home services through a direct connection to Google Home.

The seasonal campaign also features snack packaging with talk bubbles that let parents write notes of love and encouragement to the kids.