Voice Commerce

A case study in how the turkey giant used voice technology to reach and engage with consumers right in their kitchens.

The market is still figuring out what constitutes an apples-to-apples comparison in smart speakers and voice commerce.

The retailer is launching "7Voice," allowing customers to place orders through its 7Now delivery service via voice-enabled devices Google Home and Amazon Echo.

The hair care brand is expanding its use of tactile markings on its shampoo and conditioner bottles, and launched a new Alexa skill to further its efforts of making hair care easier for consumers with low to no vision.

Reebok this week debuted a limited-edition "Crystal Coated" Club C sneaker that's up for grabs through a sweepstakes via an Amazon Alexa and Google Home skill.

Best Buy will soon begin exclusively selling Toshiba TVs featuring built-in Amazon Fire and Alexa-activated remote controls.

The five-store pilot will employ the "SmartAisle" system from The Mars Agency to help shoppers select the best whiskey for their needs.

The Haier division is simplifying its smart home services through a direct connection to Google Home.

The pasta sauce brand's Mrs. Rinaldi icon will speak to shoppers right from packaging through an augmented reality app.

Voice commerce may prove easier for consumers to adopt because it brings together two things with which they're already pretty familiar: digital shopping, and talking. Here's how consumer goods companies can prepare.

The NLP-based “Happy Hour” skill acts as a home bartending assistant and party planner.