Reebok Launches Limited-Edition Sneaker Via Voice-Enabled Devices

Cyndi Loza
Associate Editor, Path to Purchase Institute
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Reebok this week debuted a limited-edition "Crystal Coated" Club C sneaker that's up for grabs through a sweepstakes via an Amazon Alexa and Google Home skill.

Running Aug. 26 through Sept. 7, the sweeps will award 50 new Club C sneakers with each pair uniquely numbered and designed to be one-of-a-kind, featuring hand-placed Swarovski crystals. The sweeps will also award 100 runners-up unadorned editions of classic Club C 85 shoes. 

Consumers enter the sweeps by first telling their Alexa or Google Home device to "open Reebok sneaker drop" and answering a few questions such as show size, when prompted. Consumers can then come back on Sept. 7 between 10 a.m. to 12 p.m. EST to open the skill and enter to win by telling their devices "get my Club Cs." Participants can also tell their devices to "ask Reebok sneaker drop if I won" on Sept. 7.

The new Club C sneakers were inspired by Reebok's latest creative spot, "Nails," starring brand partner and rapper Cardi B in a surrealist and magical film. (See video below.)