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Cyndi Loza

Associate Editor, Path to Purchase Institute

Cyndi Loza is an associate editor of content for P2PI.org and a contributing writer for Rise magazine. She has been a member of P2PI's editorial team for nearly five years, covering retailers including Target, 7-Eleven, The Home Depot and Dollar General. Follow her on Twitter or connect with her on LinkedIn.

Articles by this author

June 2019

7-Eleven, Cheetos Deliver AR Experience

7-Eleven recently teamed with PepsiCo/Frito-Lay's Cheetos to launch an augmented reality experience within the retailer's mobile application.

Digitally Incubated Skin Care Brand Debuts at Target

Target is enjoying an exclusive launch window for a new budget-friendly, digitally incubated clean skin care brand from Clique Brands.

May 2019

Aldi Tests Curbside Pickup

Aldi is quietly testing curbside pickup through grocery delivery service Instacart.

Walgreens Stages Private Label House Party

Walgreens staged a “house party” in a Chicago loft this month to show how its wide assortment of private label items can fit into a shopper’s home and everyday life.

Dollar General Launches Private Label Cosmetics Line

Dollar General has added a budget-friendly, premium-quality cosmetics line to its private label assortment.

New Pokemon App Sends Consumers to Target

Drumming up excitement for the May 10 theatrical release of Warner Bros.' Pokemon Detective Pikachu, Pokemon Co. has launched a mobile application that lets gamers collect digital and in-game rewards at select Target stores.

Traeger Gets the Spotlight in Home Depot's Grilling Campaign

The Home Depot is shining a spotlight on new WiFi-enabled, wood-pellet grills from Traeger Grills during its annual “Thrill of the Grill” campaign.

Target Reimagines In-House Media Company

Target has revealed Roundel as the new name of its three-year-old, in-house media company as it signals plans to be a more aggressive player in the sector.

Target Celebrates Summer with New Private Label

Target is shining a spotlight on its new private-label seasonal collection Sun Squad, comprising nearly 600 colorful summer-themed accessories.

Kroger, Oikos ‘Draft’ Another Winner

For the second straight year, Danone North America’s Oikos activated its sponsorship of the National Football League Draft with a “Flavor Draft” campaign at Kroger, this time expanding the effort’s footprint by including Midwestern chain Roundy’s.

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