Cyndi Loza is an associate editor of content for the Path to Purchase Institute. She has been a member of P2PI's editorial team for more than five years, covering retailers including Target, 7-Eleven, The Home Depot and Dollar General. Follow her on Twitter or connect with her on LinkedIn.
The hair care brand is expanding its use of tactile markings on its shampoo and conditioner bottles, and launched a new Alexa skill to further its efforts of making hair care easier for consumers with low to no vision.
Path to Purchase IQ looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: Lab141 and its "made4me" fit technology.
The digital native, hair color brand is planning to franchise and aggressively expand its brick-and-mortar Madison Reed Color Bars under a new joint venture with Ann Arbor, MI-based consulting firm Franworth.
Path to Purchase IQ looks at emerging technologies that will be showcased in November at the Consumer Goods Sales & Marketing Summit. This week: multipath network solution "Dispersive Virtual Networks."
The mass merchant is giving another digital native, personal care brand an in-store presence by exclusively stocking Myro plant-based deodorants in refillable cases.
Path to Purchase IQ looks at emerging technologies that will be showcased next month at the Consumer Goods Sales & Marketing Summit. This week: Zeg.ai's 3D technology for e-commerce.
