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Cyndi Loza

Associate Editor, Path to Purchase Institute

Cyndi Loza is an associate editor of content for P2PI.org and a contributing writer for Shopper Marketing magazine. She has been a member of P2PI's editorial team for nearly five years, covering retailers including Target, 7-Eleven, The Home Depot and Dollar General. Follow her on Twitter or connect with her on LinkedIn.

Articles by this author

February 2019

Target is shining a spotlight on its new assortment of baby essentials from private label Cloud Island.

The c-store giant leveraged the National Football League's big game this month to spotlight its rapidly expanding 7Now delivery service.

Furthering its strategy of giving digital native brands an in-store presence, Target is again teaming up with Harry's, Inc. to exclusively stock SKUs from the manufacturer's new Flamingo women’s body care brand.

Kroger is testing a merchandising concept that positions select private-label SKUs as unique, hidden gems, and running a complementary marketing campaign. In the fall, Kroger rolled out an "eye-catching, center-store" endcap display dubbed "Treas

January 2019

Yael Cosset will step up to Christopher Hjelm when the latter retires this spring; 84.51°'s Aitken to head alternative businesses.

Hexa Recreation Products and New Normal Consulting test creating custom jackets via in-store, digitally enhanced kiosks.

The supermarket giant is uniting with the technology leader to pilot "connected experience" stores and jointly bring to market a commercial product for the retail industry.

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