ARTICLES BY THIS AUTHOR
- 9/3/2019
LG Launches AI-Powered Customer Care Service
The electronics company is debuting an AI-infused customer service solution for appliances called Proactive Customer Care in Europe this week. - 9/2/2019
Tyson Foods Invests in Brazilian Poultry Company
The deal is part of Tyson's global growth strategy to give the manufacturer greater flexibility in serving key global markets. - 8/27/2019
Reebok Launches Limited-Edition Sneaker Via Voice-Enabled Devices
Reebok this week debuted a limited-edition "Crystal Coated" Club C sneaker that's up for grabs through a sweepstakes via an Amazon Alexa and Google Home skill. - 8/26/2019
Miller Lite Stages Blockchain-Powered Mobile Game
The beer brand recently teamed with Vatom Labs to launch a mobile, blockchain-enabled trivia game. - 8/21/2019
Dollar General Rolls Out New Baby Private Label
The dollar store chain is shining a spotlight on a new private label brand of premium baby SKUs. - 8/20/2019
Dasani Adopts Aluminum, More Sustainable Packaging
Coca-Cola Co. will sell its water brand in aluminum cans and bottles as part of sustainable packaging initiatives the manufacturer is planning over the next year aimed at reducing plastic waste. - 8/18/2019
7-Eleven, Dr Pepper Kick Off Football Season with AR
7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application. - 8/12/2019
Nike Buys a Data Science Company
The apparel giant will use Boston-based retail predictive analytics and demand sensing firm Celect to bolster its direct-to-consumer strategy at the global level. - 8/5/2019
Target Welcomes Huggies Special Delivery Premium, Plant-Based Diapers
Packaged in boxes depicting black-and-white photographs of parents and their babies against a bold black background, Kimberly-Clark's new Huggies Special Delivery premium diapers stand out in a category full of pastels, whites and soft colors. In partnership with Target, a program incorporating the brand's unique creative spotlights the new diapers in stores, online and through unique, Minneapolis-area experiential events.