Cyndi Loza
ARTICLES BY THIS AUTHOR
- 10/22/2019
Jagermeister Summons 'Darke Spirits' in AR Campaign
The German liqueur brand has teamed with location data provider Foursquare to run a Halloween-themed campaign that lets mobile users see "Darke Spirits" in augmented reality. - 10/15/2019
Herbal Essences Furthers Commitment to Visually Impaired
The hair care brand is expanding its use of tactile markings on its shampoo and conditioner bottles, and launched a new Alexa skill to further its efforts of making hair care easier for consumers with low to no vision. - 10/8/2019
Tip of the Spear Technology: Lab141
Path to Purchase IQ looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: Lab141 and its "made4me" fit technology. - 10/8/2019
Modelo Brings Day of the Dead Mural to Life via AR
The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality. - 10/1/2019
Tip of the Spear Technology: Dispersive Virtual Networks
A look at emerging technologies that will be showcased in November at the Consumer Goods Sales & Marketing Summit. This week: multipath network solution "Dispersive Virtual Networks." - 10/1/2019
Madison Reed to Franchise 'Color Bars'
The digital native, hair color brand is planning to franchise and aggressively expand its brick-and-mortar Madison Reed Color Bars under a new joint venture with Ann Arbor, MI-based consulting firm Franworth. - 9/26/2019
Myro Sustainable Deodorants Roll Out to Target
The mass merchant is giving another digital native, personal care brand an in-store presence by exclusively stocking Myro plant-based deodorants in refillable cases. - 9/23/2019
Yum Brands Snatches Walmart CIO
Clay Johnson is leaving the mass merchant to become fast-food restaurant company Yum Brands' chief digital and technology officer, effective Oct. 15. - 9/17/2019
Tip of the Spear Technology: Zeg.ai
Path to Purchase IQ looks at emerging technologies that will be showcased next month at the Consumer Goods Sales & Marketing Summit. This week: Zeg.ai's 3D technology for e-commerce. - 9/10/2019
Dollar General Rolls Out Mobile Updates
The dollar store chain has updated its mobile application as it continues to deploy technology that complements a shopper's in-store experience.
