Voice Commerce

The seasonal campaign also features snack packaging with talk bubbles that let parents write notes of love and encouragement to the kids.

Artificial intelligence offers an array of new ways to inspire and influence consumers. Learn how here.

Voice commerce isn't going to replace screens any time soon, but it may redefine e-commerce as we know it. Here's how brands can prepare.

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like this voice commerce platform from Vocool.

Future success in consumer goods will depend on how enterprises can adapt to change and embrace new technologies that improve business models, processes and customer experiences. 

Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization. Once again developed with support from IDC Manufacturing Insights, CGT’s annual Sales & Marketing Study examines the current state of the industry — in analytics, consumer engagement, revenue management, new product development and corporate structure — and how consumer goods must evolve to stay relevant in the new retail marketplace.

The pet products company has integrated its "Serve Smart Feeder" with Amazon’s button-based replenishment service to let consumers automatically reorder dog food.