Tip of the Spear Technology: Vocool

In a new showcase at this year's Consumer Goods Sales & Marketing Summit, attendees were able to test drive a variety of cutting-edge digital tools courtesy of technology commercializer i2i Labs.

These technologies were curated by CGT and i2i for their ability either to enhance retail presence or improve consumer engagement — or both.

This video showcases Vocool, which builds conversational voice interactions between brands and consumers.