Tip of the Spear Technology: Ten Tools of Engagement
In a showcase at this year's Consumer Goods Sales & Marketing Summit, attendees were able to test drive a variety of cutting-edge digital tools courtesy of technology commercializer i2i Labs.
These technologies were curated by CGT and i2i for their ability either to enhance retail presence or improve consumer engagement — or both. Each video below showcases one of the 10 technologies featured at the event.
Editor's Note: In an on-site vote among CGSM attendees, DeepNorth was selected as "Best in Show," with Spacee earning second place.
Augment: This company offers augmented reality solutions for e-commerce, digital marketing, field force communication and prototyping.
CrowdRelief: A community aid platform that uses specialized apps to connect non-profits, national brands and private citizens to directly rebuild the lives of needy individuals after disasters.
DeepNorth: This solution provider uses artificial intelligence to analyze existing in-store security video streams to understand and predict shopper behavior.
Digital Spaces: This tech company offers end-to-end enterprise solutions for retail and space management.
DiSa (Digital Safety): This company offers digital asset protection solutions that safeguard products all the way through the manufacturing process to the point of sale, keeping them non-functional until purchase.
Graphika: This company's solution creates dynamic maps of network relationships to reveal deep insights into social influence that brands can use for content planning and audience engagement.
Realfiction: A provider of mixed reality solutions for retail, education, events and brand activations.
Spacee: A company specializing in "deviceless mixed reality" solutions that turn almost any surface into an interactive touch screen.
Tokinomo: This company offers a shelf-edge shopper engagement tool for in-store communication and promotion.