Rapid advancements in digital technology have sparked unprecedented changes in consumer demand and shopper expectations. In response, consumer goods companies are transforming their go-to-market strategies, systems and processes at a faster pace than ever before.
To shine a light on the many changes that are taking place throughout the industry, CGT is conducting this survey of consumer goods professionals to identify the key initiatives that companies are implementing in their drive toward omnichannel excellence. The results will be published in October as part of our annual Tech Trends Report. Please take a few moments to provide us with your insights.