Sales & Marketing

One in three consumers bypass initial product choices because a competitor has better information! That’s the power of great product content. Based on the actual best practices of global brands, Salsify presents 11 rules for getting accurate, SEO-optimized, competitive, winning product pages.

The acquisition would further expand Accenture Interactive's customer experience capabilities.

Snyder’s-Lance aims to boost data-driven joint business planning opportunities with the implementation of T-Pro Solutions’ trade promotion optimization solution.

The ambitious "Restock Kroger" plan will use shopper data, experiential technology and, yes, some CPG dollars, to reposition the retailer for the modern marketplace.

Pivotstream, a global business intelligence firm that operates in CPG, has strong ties to the wine and spirits industry.

Michael Forhez joins with Oracle colleague Gérald Poncet to examine the realities of a "phygital" retail landscape.

Francisco Fraga most recently led the transformation of Procter & Gamble’s U.S. supply chain network by building digital capabilities and other enterprise-wide IT services.

The China-based global marketplace operator will invest $15 billion in research and development over the next three years.