Ralph Lauren Taps New Chief Digital Officer

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Ralph Lauren Taps New Chief Digital Officer

By CGT Staff - 01/31/2018

Originally published by RIS News.

Alice Delahunt will join Ralph Lauren in the newly created role of chief digital officer, beginning in April. She will report directly to chief executive officer Patrice Louvet.

Delahunt will be responsible for elevating the company’s global digital platforms and enhancing the digital experience for consumers across all channels to drive acquisition, retention, value and revenue.

She joins Ralph Lauren most recently from Burberry, where she served as director of digital marketing and led digital innovation on social media platforms globally. Delahunt began her career at JWT London.

“We are moving urgently to expand our digital presence all over the world and bringing in the right senior talent to help us deliver,” said Louvet. “We have to meet consumers where they are, which is increasingly online, and digital expansion is one critical way we will drive new growth for our iconic business and brand.”

The company has also appointed Laura Porco as senior vice president, e-commerce for Ralph Lauren North America. Porco formerly ran e-commerce for Ralph Lauren's Club Monaco brand and was previously with Amazon for 12 years.

Galen Hardy will take on the role of svp, Club Monaco e-commerce & business operations. Hardy joins the company from Zappos, where he oversaw apparel merchandising and led the growth and direction of Zappos.com’s clothing business.

Valeria Juarez will assume the role of svp, e-commerce, International. She has served as SVP, e-commerce, EMEA since 2016 and, prior to joining Ralph Lauren, held various senior roles at Amazon UK and Diageo.

To support Ralph Lauren’s global digital expansion, strong core technology and infrastructure are critical. To this end, Cyrus “Cy” Fenton will be joining CIO Janet Sherlock's team as SVP, IT security & infrastructure, chief information security officer. Fenton was previously at Books-A-Million, where he led the omnichannel digital business and oversaw all aspects of information technology.