Sales & Marketing

1WorldSync Powers New MSA Data Portal
MSA believe that the partnership will further strengthen the ability to provide manufacturers and their trading partners with consistent, correct and complete product information and to drive efficiencies in new-item authorization processes.
Liptons Instagram Contest
The tea brand challenges tea lovers to use popular Instagram platform to connect and share feel-good moments.

SodaStream, Cott Form Strategic Partnership

The companies will co-develop and produce flavors for SodaStream carbonation systems at Cott's concentrate production facility in the United States.
Mobility in Consumer Goods

Mobile devices are everywhere, and the statistics on end-user adoption are staggering. New research ascertains adoption rates in the CG industry.
Petitioning for a New Product

Consumers ask Victoria's Secret to make a line of "survivor" mastectomy bras to help breast cancer survivors.
2013 Review & Outlook

The 2013 Review & Outlook Report is so much more than just a collection of thoughts and opinions. It is a strategic roadmap that pinpoints where the industry is today and where it's headed. This third annual edition asked almost 70 of the consumer goods industry's best and brightest minds to share predictions and guidance for the coming year.
Turning up the Heat

Kellogg reveals new products in frozen food segment with innovations from Special K, Eggo and MorningStar Farms.
Vaseline Innovation Enters New Category

A new spray lotion that moisturizes and absorbs in seconds will be available nationally in stores beginning March 2013.
Target Searches for Mobile Innovation

Target and Fast Company partner to create the Retail Accelerator challenge to celebrate and foster technological innovations that are reshaping the retail industry.
How Mobility is Changing Retail Execution

How much is your company focusing on retail audits to support peak performance and sales during key holidays throughout the year? Read this whitepaper from Gigwalk to learn how new mobile technologies are changing the way companies approach holiday planning.